Posts Tagged ‘fruit’

BBC news: Allotment vandalism. Answer: Plant fruit & veg everywhere.

I note from a feature on BBC news this morning that allotments are being vandalised and produce stolen. Rather than spend police time, and money stopping these ‘crimes’ why not follow the example of ‘Incredible Edible’ and plant fruit and veg throughout the community and allow people to help themselves. FREE.

This does work. We need to stop this ‘us’ and ‘them’ attitude. By putting a fence around allotments and asking for special police patrols, with special night vision goggles, the problem will get worse and increase cost to the taxpayer.

By gorilla gardening public space and planting fruit trees and veg plots most people will care about their local space and even volunteer to help. Problem solved. And more people eating fresh fruit and veg.

Councils & allotment holders should meet up and look at public spaces to plant food. Take away the prickly bushes and useless shrubs and plant fruit trees and raised veg beds. Tell the community about the project and ask for volunteers. Simple.

Supermarket arrogance; picture of asparagus on the back of Tesco vans

planetgreen.discovery.com

By promoting Asparagus on the back of their delivery vans Tesco is telling customers not to worry about food miles, or British seasonal foods. To me, another sign of their arrogance and complacency.

The UK asparagus season is normally from mid April to the end of June, and should be eaten the same day as picked to get the full flavour and goodness. This is true of many other seasonal fruits and vegetables, and is part of the rich variety of tasty nutritious foods available to us all in this green and pleasant land. As many seasonal foods mature they are very often plentiful, and therefor cheap, especially if bought direct from the producer.

The supermarkets would rather we did not buy seasonal food, unless they have them in stock, and can make their usual high margin. Only giving the producer less than 20% of the retail price.

By persuading customers to eat products, like asparagus, all year round they can make their usual high margins and plan their shelf stacking and sales in advance, without having to worry about when seasonal produce is available from local farms.

This is always obvious when English apples are in season, you will see plenty on local trees, but none on the supermarket shelf. A few weeks later some English apples will appear but only about 10 of the 1,000+ varieties we have in the UK. Only those varieties that have a long shelf life meet the supermarket specification.

We consumers really must realise that supermarkets do not care about; 1. supplying us with quality food at the right price, or, 2. giving British farmers a fair price.

They simply want us to become addicted to their loyalty schemes and making as much profit as possible from every shopping basket.

The great news is that most of us have an alternative. There are thousands of other places to buy food on BigBarn’s Local food map. Many places are cheaper than the supermarket, with most promoting local produce that is fresher and more nutritious.

Edible Todmorden, Veg in the Church yard

The tide is turning and there are places where no one shops at the supermarket, and many foods are free, yes free! Like edible Todmorden

In a these austere times what a fantastic way to save money and pull communities together. One of BigBarn’s jobs is to help many more communities follow this initiative with so many positive outcomes, including, cheaper, better, food, improved diet and knowledge of food +++.

Exciting times, as always, your comments are welcome below.

Are we suckers for Shopping incentives?

I was told by a reliable source this morning that the ‘Computer for Schools’ scheme means that you would need to spend close to £500,000 in Tesco to get the equivalent of the high St price of one Apple computer. Are we suckers?

It might be nice to receive little ‘money’ type vouchers after spending money at Tesco, but incredibly annoying when considering the vouchers is probably worth less than the paper they are printed on and the cost of putting them in landfill or recycled. One huge marketing campaign with zero net gain.

Can anyone tell me the cost of the campaign compared to the value of the computers given to schools?

When you buy local food you will not be bamboozled with silly vouchers. You will however know that you are encouraging local growers to grow more and employ more people, all improving your community and the food available. You will also find that by avoiding these expensive marketing campaigns and long supply chain, that your fresh, seasonal, local food will often be cheaper.

So cut down on your supermarket habit and go local as much as possible using the BigBarn map.