Misleading food advertising

Fresh local veg

Fresh local veg

Getting ready for work this morning I spotted two very dodgy TV adverts. Tesco ‘price promise’ and Walkers crisps.

Misleading because those watching will think Tesco must be ‘cheapest’ when on many products local suppliers are cheaper due to a shorter supply chain.

And Walkers, claiming they are a caring company, by sourcing flavouring ingredients from British producers. Quality crisp makers like Pipers, Fairfields, Just Crisps, Burts and Corkers have been doing this for years.

A few years ago pressure from these high quality crisp makers made Walkers switch from frying their crisps in Palm Oil, high saturated fat, to the much healthier, sunflower oil.
When Walkers ran an advertising campaign about the switch it was cut short when people like me asked why it had taken them so long!

So please ignore these dodgy adverts and shop locally to find better, fresher, food that is normally cheaper than the supermarket. And ask questions to get the facts and the story behind the food you buy and feed to your family.


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