Farmer’s fury at Tesco lamb mince label

This headline so soon after the Horse meat scandal shows how the supermarkets have become complacent. Are consumers really that addicted to supermarket shopping?

They promised fair labeling but are already mixing UK lamb mince with New Zealand to add value in the eyes of the consumer. Will it add value and surely their excuse of needing to ‘maintain availability’ is rubbish, they could easily have UK & New Zealand Lamb Mince on the shelf?

Complacency is a very dangerous word and often spells the end of an era for a successful business. I really hope this is the case as I am sure we would all be much better off without supermarkets.

Much better using your local alternative, of butchers, bakers, farm shops, dairies and delis. To find them use our BigBarn local food map. Watch out for ‘£’ signs meaning cheaper than the supermarket, or a rosette meaning you can ‘Crop for the Shop’and help build your local, more sustainable, food industry.


5 responses to this post.

  1. Posted by Norma Brown on May 29, 2013 at 12:46 pm

    this is the biggest No! No! i’ve seen since the horse meat scandal


  2. the label does state the origin of the lamb in fairness to tesco


    • The point we tried to make here is that Tesco have added ‘UK’ to the label to increase the perceived value of the product when the percentage of UK meat is probably very small. We are also showing that they have become complacent by not even bothering to keep the UK & NZ mince separate.


  3. Posted by katandmouse on May 30, 2013 at 5:26 pm

    Well, I have to say in answer to your question “Are consumers really that addicted to supermarket shopping?”, yes they are. The majority of the people I know have no interest in where any of their food comes from, let alone meat. NZ or UK? Mixed? Not an issue for most people. Convenience is, and so is having someone else (the Supermarket chains) assuring you that ‘every little helps,’ and that they are trustworthy.
    Whilst there is a big consumer demographic (including myself) that purposely only uses small or local producers, and almost exclusively shop at farmers’ markets, it’s a sad fact that the vast majority really don’t care.
    The supermarkets are not complacent: they spend millions on PR, marketing, and assessing how they can make more profits for the shareholders. They know that the ‘consumer’ is complacent, and is only really interested in cheapness, convenience, and the perception that they are buying ‘quality’ products – and, judging by most modern advertising, ‘cheap’ is the new ‘quality’!


    • Thanks and in a way I agree. Although, local food is becoming more main stream as it is very often cheaper and better. We are slowly raising awareness to this and getting more people to switch and save money.


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