A survey, 10 years ago, showed that 80% of people said they wanted to buy local food, but only 20% were actually buy it. What will make more people switch? Perhaps video, where you can get the story of the food, see the shop and how friendly and enthusiastic the producer is.
So please make a video of your local producer/retailer and enter our prize draw to win a box of Pipes Crisps.
We set up BigBarn to help more people find local food and after 10 years the statistic above has increased from 20% of people buying local food to 25%.
This is a huge increase in terms of the food industry’s £120b turnover and can make a real impact to increasing agricultural diversity and improving local economies. At the same time small farmers are becoming viable perhaps saving us from the current trend towards factory farming.
25% of 80% it is still a very small proportion however and I often wonder how we could encourage more people to make the switch. As price, quality and accountability are important drivers, video is a great way to get people to try their local producers and retailers and get the ‘story’ behind the food.
Especially as making video is now so easy. A ‘one take’ video from a camera or even phone, loaded up to You Tube then set up as a link from a website or BigBarn icon. Adding ‘tags’ at You Tube will also increase SEO.
So this is our latest competition for a box of Pipers crisps. Make a video of your local producer, or retailer, on BigBarn, add it to You Tube, (with the permission of the person you have filmed of course), and email the link to us, including the name of the retailer. I have included one a I made below, as an example.
We will then add the video as a link on the map and enter you in the bi-monthly prize draw.